Start Small In The Quest For Personalisation
It is becoming something of a corporate cliche to quote Gartner when making a point. However, what always seems like the businessperson’s favourite research house really does produce some quality...
View ArticleThe Right Brand Experience At The Right Time
When last did you buy something the way your parents used to? We’re talking of course, ‘the traditional way’ of buying goods and services. In case you’ve forgotten, this usually entails having some...
View ArticleMobile Marketers Have Golden Opportunity To Give Consumers What They Want
Live chat is becoming the new next big thing in customer service. And, judging by some recent informal polling conducted over dinner, South African consumers seem to love it. It’s easy to see why if...
View ArticleMore Love From Chatbots In 2017
Sometimes, Intarget and our clients are so eager to hear about what’s likely to be new on the mobile marketing stage for the next 12 months, we forget to analyse what went down during the current year....
View ArticleVideo-watching Consumers Stay On Mobile Sites Longer
A new working year has commenced. Along with the new year comes the usual and necessary review of the year that was, and predictions of the coming year. When it comes to taking stock of 2016, we have...
View ArticleVideo looks rosy in SA
Recent media coverage suggests that things are not that rosy in our neck of the woods. Challenges there may be, but we shouldn’t lose sight of the many advantages of living in South Africa. So many...
View ArticleMobile Marketing – What Clients Need To Know
It occurred to me that so much of what mobile marketers says is directed to other marketers. Whether it’s presenting at the annual mix of industry conferences, or writing on business-related blogs,...
View ArticleFew Marketers Know How To Capitalise On Mobile, Let Us Show You How
As we kick-off a brand new working week, it’s apt that we get right to the point of this brand new installment of our blog: new research by Oracle indicates that despite all the numbers showing that...
View ArticleIntarget’s Advice For Encouraging Consumer Buying
Sometimes, a clear invitation to action is not always clear in traditional mass media advertising. The television viewer, for example, is often left wondering: “What exactly do they want from me?”. My...
View ArticleFirst With Last Year’s Mobile Tips!
As the year has now firmly passed the midway point and we close in on the last few months of 2017, it’s tempting to take another look at the tips mobile marketers were providing as the year got...
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